Did you know that 94% of first impressions are related to design? It’s that critical first impression that sways users to view your site as credible and relevant. Most website owners know this intrinsically, but the problem is that this usually isn’t enough to justify investing in a new website design. If that describes your situation, here are five more strong reasons why you should strongly consider the investment.
1. It Helps Boost Conversion Rates
Believe it or not, a good design has a direct impact on your ROI. With a design that’s properly optimized to capture attention and illicit action, you’ll see a boost in your conversion rates. Whether you’re looking to generate more leads or increase your sales, working with a designer that understands how to apply the design aspects of conversion rate optimization can result in a beautiful redesign that also pays for itself in the long run.
2. Better Design Decreases Abandon Rates While Increasing Engagement
With more users using mobile devices to access websites, it’s becoming even more important to create well designed websites. You’ll want to use a responsive design that optimizes to the device that is being used. Doing so will decrease abandon rates while increasing user engagement. While there are many themes and templates that are responsive, it takes far more than that to create a proper browsing experience. Things like creating proper layouts, using image compression, and creating alternate navigation menus are other essential factors that make your site more mobile friendly.
3. A Great Design Lets Your Brand Stand Out
Many companies are integrating their brand identity into their design. This may be a good justification for you to invest in a new design. A brand-centric design helps your website stand out among your competitors. It also helps tell a story about your brand and convey its unique selling proposition. These aspects of web design can give your business what it needs to start building a recognizable brand in your industry or marketplace.
4. You’ll See Better Performance from Your SEO Campaign
The benefits of great web design now extends to search engine optimization (SEO). The Google algorithm now uses various design factors like loading speed, mobile optimization, and bounce rate. The reason why is because the search engines want to reward websites that provide a good experience to their users so that their users will user their service again in the future. As a result, a good design that takes these ranking factors in mind can really improve the performance of your SEO campaign.
5. A Great Design Enhances the Visitor and Customer Experience
Web design is more than just the visual presentation. It’s also about the user experience you provide to visitors and customers. For example, how you organize and design the navigation menu will affect how easy it is for new visitors to find what they’re looking for. A good user experience also means that customers will prefer to come back and shop with you instead of competitors that make the process too difficult.
Hopefully, these reasons have convinced you to invest in a new website design. You shouldn’t look at web design as a costly expense. In reality, it’s an asset that will help support the goals of your website for many years to come.
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